Patrick Kelly to Speak at the 2026 Urgent Care Convention in Chicago

We are excited to announce that Patrick Kelly will be a featured speaker at AMPLIFY: the 2026 Urgent Care Convention, taking place April 11–14, 2026, at the Historic Hilton Chicago.

Hosted by the Urgent Care Association, AMPLIFY is the premier national event for urgent care leaders, clinicians, and operators. Each year, it brings together professionals focused on advancing care delivery, operations, and innovation across the urgent care ecosystem.

A Deep Dive into “Tech Wrecks” and What We Can Learn From Them

Patrick session, “Tech Wrecks,” will focus on the cybersecurity and technology failures that most often disrupt urgent care organizations, often with serious operational, financial, and patient-care consequences.

Through real-world examples, the session will examine how incidents such as ransomware attacks, malware and viruses, phishing campaigns, and failed or incomplete backup strategies can bring clinical operations to a halt. He will explore why these events happen, where organizations are most vulnerable, and what leaders can do to reduce risk before a crisis occurs.

Attendees will gain practical insight into:

• Common entry points for ransomware, malware, and phishing attacks

• Why backups fail when organizations need them most

• The operational and financial impact of cyber incidents on urgent care clinics

• Preventive strategies that protect systems, data, and patient trust

This session is designed for urgent care leaders who want a clearer understanding of cyber risk and actionable steps to strengthen resilience without adding unnecessary complexity to already stretched teams.

Visit 4th Season Consulting at the Conference

In addition to Patrick’s speaking engagement, 4th Season Consulting will be on site with a dedicated booth throughout the conference.

Our team will be available to connect with urgent care leaders and healthcare organizations interested in:

• Operational & Technology consulting

• Healthcare IT Strategy & Optimization

• Compliance & Risk Management

• Scalable Systems that Support Growth & Efficiency

Join Us in Chicago, April 2026

AMPLIFY 2026 promises four days of education, networking, and collaboration with leaders from across the urgent care ecosystem. We are proud to be part of this important event and to support the conversations shaping what’s next for urgent care.

To learn more about the conference, visit the official event page:
https://urgentcareassociation.org/events/urgent-care-convention/

We look forward to seeing you in Chicago!

Contact Us:
Web: 4thsc.com
Phone: 214.216.0157
Email: pkelly@4thsc.com

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